Don’t let the chix fool ya…it’s not just for beef, and trust me, this stuff is MOOOOOlicious! Shake it on any meat before cooking…even salmon! Yes, that’s right! It creates a new flavor profile for about any meat you try it on! Try it in your soup! Want a new twist on veggies?? Give this a shake! Use it in a dip! It’s excellent for roasting veggies…. cauliflower, asparagus, and even green beans! Best of all…it’s smokin’ hot!